Winning Ads in Ads: The Ultimate Guide to Creating Advertising That Sells in 2025

Learn how ads that convert work and how you can replicate their elements to multiply your results.

In 2025, making "one more announcement" is no longer enough. Platforms are saturated, users are more demanding, and the cost per result goes up every year.

But there is a small group of brands and professionals that achieve impressive results:

• ✔ High CTR
• ✔ Low Message Costs
• ✔ Thousands of qualified leads
• ✔ Daily sales

The difference isn't in the budget; it's in creating winning ads.

In this article, you'll learn exactly what makes an ad work, how to identify a winning ad, and how to replicate the structure for any business.

What is a winning ad?

A winning ad is one that:

• Attracts attention
• Generates interaction
• Attracts the right customer
• Provokes immediate action
• Keeps cost low
• Can be scaled with stable results

It's not just about "looking pretty." It is about fulfilling one objective: to generate sales, leads or appointments.

The 5 Essential Elements of a Winning Ad

Successful ads, no matter the platform or niche, share the same elements:

1. A hook that stops scrolling

The hook is responsible for 70% of the success of an ad.

Examples:

• "The reason you're not generating citations... and it is not your announcement."
• "I tried this conversational funnel and now I have 23 dates per week."
• "If you're selling services 1-to-1, this is the only system you need."

It must attack extreme pain, desire, or curiosity.

2. Real Social Proof

Winning ads ALWAYS include one of these:

• Reviews
• Testimonies
• Capture of results
• Real Stories
• Verifiable transformations

Social proof builds immediate trust.

3. Creative that looks like content, not advertising

By 2025, the best-performing ads:

• They look natural
• They seem to be recorded with a cell phone
• They do not have exaggerated production
• They are UGC type
• They are tutorial or story type

What works the least:

• "Corporate" videos
• Clean image without context
• Overly stylized creatives

4. Emotional + rational copy

A winning ad mixes:

This combination sells.

5. An irresistible call to action

Examples:

• "Send me a message and I'll explain how it works."
• "Click through and schedule a demo."
• "Write to me and I'll send you the info right now."
• "Request your free diagnosis."

Your CTA should be:

• ✔ Direct
• ✔ Easy
• ✔ Frictionless
• ✔ With clear reward

Types of Winning Ads That Work in 2025

These formats are dominating the market:

1. Story-like UGC

Someone tells how they achieved results using your product/service.

2. Process Demonstration

You show your service and/or product:

• Demonstration of your product
• Demonstration of your service
• Demonstration of the process of your service and/or product

It works because the user understands how they get the result.

3. "Myth vs Reality" type ad

Very effective at capturing attention.

4. Testimonial Announcement

Short videos of customers saying:

• Their service experience
• What benefits did your product give them
• The satisfaction of your service and/or product

Very high conversion.

Conclusion

A winning ad is not a matter of luck, it is a matter of structure, psychology, strategy and testing.

The winning ads exist... and now you have the method to create them.